Ekaterina Borodina

Digital Marketing Manager

  • Master

Technical skills

business development marketing networking content marketing marketing strategy
graphic design English Russian social media marketing data analytics microsoft excel adobe analytics adobe illustartor adobe photoshop google analytics google ads customer service teamwork flexibility international communication

Areas of interest

marketing digital digital marketing communication graphic design
content creation social media research


How they behave
What they want to do
What they are capable of doing


Personal pitch

Enthusiastic Digital Marketing Master's graduate with creative and analytical skill set & experience in account management, communication and business development. Bilingual (English & Russian).


Behavioural style

Highly motivating aspect that will make her feel fulfilled.


Build relationships / Take the lead / Unite and mobilise

Behaviours in the "influence" category are linked with providing direction. They include developing a professional network, managing teams, making decisions and being motivated to get ideas across. These behaviours provide insight on a person's natural ability to mobilise others and the way they establish relationships.

Build relationships
Take the lead
Unite and mobilise


Communicate with diplomacy / Provide support / Work collaboratively

Behaviours in the "Cooperate" category are linked to facilitating collective work. They include mediating interactions between people, solving conflict, making use of the team's resources, and providing support for others. These behaviours provide insight on a person's natural ability to evolve within a group.

Communicate with diplomacy
Provide support
Work collaboratively


Anticipate challenges / Develop a vision / Innovate

Behaviours in the "think" category are linked to conceiving projects. They include designing strategies, identifying project risks, evaluating tasks and activities, and contributing new ideas. These behaviours provide insight on a person's natural ability to process abstract rather than practical concepts.

Anticipate challenges
Develop a vision


Take initiative / Plan and organise / Inspect and Improve

Behaviours in the "act" category are linked to obtaining results. They include launching projects, implementing action plans, monitoring outcomes, or controlling production quality. These behaviours provide insight on a person's natural ability to understand practical rather than abstract concepts.

Take initiative
Plan and organise
Inspect and Improve


Spread enthusiasm / React swiftly / Handle stress

Behaviours in the "feel" category are linked to controlling one's emotions. They include managing stress, investing one's energy, and radiating a positive vibe. These behaviours provide insight on a person's natural ability to express and channel their emotions in different contexts.

Spread enthusiasm
React swiftly
Handle stress
Development potential
Highly developed:
Higher than 80% of people
Well developed:
Higher than 60% of people
Moderately developed:
Higher than 40% of people
Slightly developed:
Lower than 60% of people
Lower than 80% of people

Personal style: Promoter

Ekaterina Borodina comes across as someone determined and strong-minded. She is proactive and always on the lookout for suggestions and initiatives to take her work forward. She has a flexible approach to her job and can easily handle change and unexpected events. The engaging way in which she presents her ideas leaves those she talks to in little doubt - you want to follow her lead. Her leadership and passion for continual progress make her an extraordinary driving force in a team.

Main strengths

Relationship management
  • She is a critical thinker and only accepts reasoned ideas.
  • She is humble and does not impose her authority.
  • She tries to get her ideas across and inspires team spirit.
Work management
    She tackles one task at a time to avoid losing her focus.
    She adapts easily to change, and considers change positive.
    She thinks things through, tackling problems from a conceptual angle.
Emotional management
    She shows discernment and makes judgments based on facts.
    She tries things out and is willing to take risks.
    She is self-possessed and keeps her cool when dealing with external events.


#modesty #conviction #observant #direct #open #critical #focused #conceptual #creative #change #organised #delegates #factual #takes risks

Areas of improvement

    She could take on more responsibilities, notably by considering subjects outside her main scope.
    She could concentrate for longer on each subject and avoid, as much as possible, getting distracted from her work.
    She would benefit from letting others fully express themselves before voicing reservations about their suggestions.


What motivates them the most...

Focusing on aesthetics
Working in a fun environment
Having an attractive remuneration

What motivates them the least...

Working in a disciplined environment
Being rewarded
Seeking competition

How they manage their energy

Ekaterina Borodina's main drivers lead her to prioritize stability. She channels her energy into getting sound bearings and establishing reliable points of reference. She enjoys being able to establish an even rhythm for her daily activity at work. She avoids making decisions that may put her in a position of uncertainty.

The activities they prefer


Perfecting is an activity in which Ekaterina Borodina finds true satisfaction. She pays utmost attention to the quality of her work, in both substance (accuracy) and form (visual presentation). Being able to dedicate her energy to polishing her work is a major source of motivation for her.


Analyzing is an activity that highly suits Ekaterina Borodina. She particularly enjoys understanding the links between data and being able to draw reliable conclusions. It is important for her that conducting analyses be one of the key tasks in the projects that are entrusted to her, so she can feel truly fulfilled.


It is important for Ekaterina Borodina to have a role that allows her to support those around her. Indeed, she largely prioritizes support over competition. She enjoys creating bonds and fostering cohesion among team members.

The work environment they prefer

#fun #flexibility #relaxed #liberty #friendly #permissiveness #humour #proximity #adaptability

Their management style

Come with me
Collaborators first

What this means

Ekaterina Borodina is a manager who is visionary and listens to others. She's available when needed because - according to her - a leader should be interested first and foremost in the people she manages before worrying about results. She also positions herself as a guide, a reference point for the future project.

The management style they seek

Collaborators first
And you, what do you think?

Their ideal manager

Ekaterina Borodina expects a manager to be concerned foremost with the team's wellbeing. She needs a manager who will listen to her with compassion, and who takes individual limitations into account. The leader who inspires her and whom she trusts is one who acknowledges human aspects instead of focusing solely on results. She is motivated by teamwork and collective development.

The culture in which she blossoms

Flexibility Control Relationships Results Collaboration Innovation Organization Competition
Best fit
Good fit

The ideal culture for them

Ekaterina Borodina thrives in cultures geared towards relationships and a collective spirit, where human aspects are prioritized, and everyone feels like they belong. This means environments where rules are adapted to ensure everyone's needs are accounted for. She avoids results-driven or data-driven workplaces. She needs a culture where collective accomplishments are valued above all, and where collaboration is key to achieving established goals. However, she will be easily bored in environments that are too stable, or where she feels her progress stagnate.


Their way of thinking

Preferred tasks Complex

Capacity to comprehend new and strategic subjects.

Decision-making Reasoned

Tendency to dedicate time to ensuring decisions are right.

Learning style Deepen

Ability to progress by putting proven concepts to use.

How they learn new skills and concepts

Brilliant from an intellectual point of view, Ekaterina Borodina tends to easily assimilate foreign concepts. She is able to understand new or complex subjects without needing to put them into practice. This means she can develop her skills by reaserching and reading on diverse subjects. She needs to be intellectually stimulated by her work, and might get easily bored otherwise.

Careful in her approach, Ekaterina Borodina prefers to rely on proven strategies. She is observant and tends to adopt tried-and-true concepts that she can trust thoroughly. In this sense, she finds it easier to learn from information provided.