Zulke Krouwkam

Graphic Designer

  • Bachelor


How they behave
What they want to do
What they are capable of doing


Personal pitch

Graphic & Textile designer running ZKdesigners. I work with creative business owners to develop their core set of brand emotions, intricately define their brand, and then weave those beautiful brand emotions into every touch point of their company. This means logo design, product labels, textiles, branded print materials, commercial photography, copy in your brand voice, and website design!


Behavioral style

Highly motivating aspect that will make them feel fulfilled.


Build relationships / Take the lead / Unite and mobilize

Behaviors in the "influence" category are linked to providing direction. They include developing a professional network, managing teams, making decisions and being motivated to get ideas across. These behaviors provide insight on a person's natural ability to mobilize others and the way they establish relationships.

Build relationships
Take the lead
Unite and mobilize


Communicate with diplomacy / Provide support / Work collaboratively

Behaviors in the "Cooperate" category are linked to facilitating collective work. They include mediating interactions between people, solving conflict, making use of the team's resources, and providing support for others. These behaviors provide insight on a person's natural ability to evolve within a group.

Communicate with diplomacy
Provide support
Work collaboratively


Anticipate challenges / Develop a vision / Innovate

Behaviors in the "think" category are linked to conceiving projects. They include designing strategies, identifying project risks, evaluating tasks and activities, and contributing new ideas. These behaviors provide insight on a person's natural ability to process abstract rather than practical concepts.

Anticipate challenges
Develop a vision


Take initiative / Plan and organize / Inspect and Improve

Behaviors in the "act" category are linked to obtaining results. They include launching projects, implementing action plans, monitoring outcomes, or controlling production quality. These behaviors provide insight on a person's natural ability to understand practical rather than abstract concepts.

Take initiative
Plan and organize
Inspect and Improve


Spread enthusiasm / React swiftly / Handle stress

Behaviors in the "feel" category are linked to controlling one's emotions. They include managing stress, investing one's energy, and radiating a positive vibe. These behaviors provide insight on a person's natural ability to express and channel their emotions in different contexts.

Spread enthusiasm
React swiftly
Handle stress
Development potential
Highly developed:
Higher than 80% of people
Well developed:
Higher than 60% of people
Moderately developed:
Higher than 40% of people
Slightly developed:
Lower than 60% of people
Lower than 80% of people

Personal style: Partner

Producing high quality work is a priority for Zulke Krouwkam. Thorough, precise and structured, they strive to avoid mistakes in their work. Their diligent attitude is the result of the importance they place on other people's point of view. They listen to ideas, suggestions, and feedback. They are therefore easy to work with, giving others space, providing support as needed, and performing their tasks meticulously.

Main strengths

Relationship management
  • They are humble and do not impose their authority.
  • They get straight to the point, avoid overstating.
  • They make decisions with complete independence, advancing their work on their own.
Work management
    They tackle one task at a time to avoid losing their focus.
    They are very proactive and find it easy to come up with new ideas.
    They rely on their points of reference and prefer continuity to change.
Emotional management
    They are self-possessed and keep their cool when dealing with external events.
    They control their emotions and do not let others be affected by them.
    They show discernment and make judgments based on facts.


#modesty #attentive #independent #focused #creative #conservative #analytical #calm #self-controlled

Areas of improvement

    They could be perceived as being more involved by adopting a livelier attitude and demonstrating more responsiveness.
    They would benefit from being more assertive in their relationships, getting their points of view across.
    They could communicate more effectively by further advocating for their ideas.


What motivates them the most...

Working in a reassuring environment
Focusing on quality
Maintaining personal balance

What motivates them the least...

Focusing on aesthetics
Having a positive impact on the world
Working as part of a team

How they manage their energy

Zulke Krouwkam divides their energy equally between dynamism and stability. Some of their main drivers push them towards taking action and seeking stimulation. However, they also need a certain stability and sound bearings in order to feel comfortable in a professional environment. It is important that they find this balance in order to fully invest themselves in their role.

The activities they prefer


Promoting projects is an activity in which Zulke Krouwkam thrives. They satisfaction in being an ambassador for projects, and presenting ideas to a larger audience. They need a position that allows them to take on this role because they draw a significant amount of energy from it.


Evaluating is an activity that highly suits Zulke Krouwkam. They particularly like to be a point of reference when evaluating a subject. They like providing their critical view and their opinions, and comparing them to others'. Evaluating is, therefore, a key source of motivation for them.


Zulke Krouwkam draws a lot of energy from their involvement in activities where they have to move plans into action. They have a marked sense of success that pushes them to instill a dynamic approach to work. They particularly enjoy being one of the driving forces in a project.

The work environment they prefer

#relaxed #respect #friendly #process #hospitable #method #proximity #principle #welcoming

Their management style

Do what I tell you
And you, what do you think?

What this means

Zulke Krouwkam sets a strong example for their team while still leaving room for individuality. They know how to establish clear rules, listen to others and promote teamwork. They foster a strong team identity.

The management style they seek

Try this
Watch and do as I do

Their ideal manager

Zulke Krouwkam expects a manager to challenge them daily. They seek growth and empowerment, notably through ambitious goals. The perfect leader for them is one who sets challenges tailored to them and helps them develop. They are motivated by an individual management approach, geared towards results.

The culture in which they blossom

Flexibility Control Relationships Results Collaboration Innovation Organization Competition
Best fit
Good fit

The ideal culture for them

Zulke Krouwkam thrives in cultures geared towards results. They need a work environment that centers on attaining objectives, and values individual accomplishments. They welcome a framework of clear rules and discipline, but also appreciate innovative approaches that improve existing methodologies. They find competitive cultures stimulating because they know exactly what is expected of them and the criteria for success are clear. They consider it important that everyone be driven by the attainment of objectives. Without this, they will be less motivated to put in the effort or be personally invested.


Their way of thinking

Preferred tasks Simple

Capacity to perform familiar and practiced tasks.

Decision-making Quick

Tendency to move quickly from one task to the next, without lingering on obstacles.

Learning style Experiment

Ability to test things and learn from mistakes.

How they learn new skills and concepts

To learn new concepts, Zulke Krouwkam needs concrete evidence. They develop skills gradually, by accumulating practical experience. Theoretical and abstract concepts are often foreign to them, and contribute little to their progress because they will have a hard time applying them in the context of their job. They master new skills through practice and repetition.

Zulke Krouwkam's natural tendency is to learn by testing out ideas first, then potentially reassessing them as necessary based on experience. They do not need to know everything on a subject before allowing themselves to experiment. Understanding the basics is enough for them, after which they need to swing into action.