Jayne Licari

Brand, PR and External Communications Manager

  • Marketing
  • Bachelor


Communications, PR, Marketing, Brand development,

Points of interest

Communication, Collaboration, Travel


How she behaves
What she wants to do
What she can do


Personal Pitch

Life's a journey and a story. At school they thought I was a linguist and yes, I love languages but I'm passionate about communication and commercial success. After university I thought I'd work in travel to use my languages but realised my passion for communication and economics meant marketing was for me, and surprisingly I started in financial services. If you really get communication, love people, understand your target audience and enjoy being creative then the product could be anything. Now with over 20 years of card and consumer finance marketing experience, both in the UK and across EMEA, I still get that spark and I've had a great time meeting some fantastic people and gaining great experience across: Brand Building for established and new FS brands, including the UK's fastest growing credit card, Goldfish Marketing communications, Card rentention and Card acquisition - for UK and global brands PR and Media Relations including reputation management and communications Relationship management - negotiating with airlines, hotels, other sectors across EMEA to drive revenue Internal communications and event management to drive engagement Acquisition - managing significant budget (£10m +) across all channels Advertising - from radio and press to TV and digital activity with multi million pound budgets Profitability of affinity card programmes Consultancy projects to drive revenues and reduce costs


Preferred behaviours

Demonstrate dynamism
Channel energy
Manage stress
Have critical thinking
Design strategies
Organise and execute
Manage change
Demonstrate proactivity
Develop relationship
Lead people
Communicate tactfully
Support others
Distinctive potential
Recognised potential
Easily mobilised potential
Potential to be developed

Personal style

Jayne Licari comes across as someone determined and strong-minded. She is proactive and always on the lookout for suggestions and actions to take her work forward. She has a flexible approach to her job and can easily handle change and unexpected events. The engaging way in which she presents her ideas leaves those she talks to in little doubt - you want to follow her. Her leadership and desire for continual progress make her an incredible driving force in a team.

Her strong points

In her relationships with others
  • She finds it easy to make contact with people and is approachable.
  • She finds it easy to be assertive in her relationships and sets the agenda.
  • She tries to get her ideas across and inspires team spirit.
In her working style
  • She does not waste her efforts when she is stuck and finds it easy to delegate.
  • She is very proactive and finds it easy to come up with new ideas.
  • She gets straight to the point, is able to see the whole picture and works quickly.
In her emotional management
  • She expresses her feelings and finds it easy to communicate with people.
  • She is responsive, very energetic and has a sense of urgency.
  • She shows discernment and makes judgments based on facts.

Talent Tags

#lead #conviction #approachable #tolerant #takes part #practical #creative #change #improvises #to the point #delegates #initiative #responsive #factual #expressive

How she could be more effective

  • She would be probably be more focused in the job at hand if her interactions were sometimes limited.
  • She could better demonstrate a fighting spirit and tenacity when confronted with difficulties.
  • She could better channel her energy and enthusiasm, notably when those around her try to concentrate.


What drives her ...

Having autonomy
Create new things
Worry about aesthetics

And what motivates her less

Helping others
Analyse data
Working in a disciplined manner

The way she manages her energy

Jayne Licari orients the majority of her energy towards action. Her sources of motivation push her to move and take risks. She needs to be stimulated to maintain her interest in an activity or a position. For her, stability is synonymous with boredom and tiredness. It is better to regularly offer her new challenges.

The activities she prefers


Designing is an essential activity in which Jayne Licari feels fully engaged. Contributing her imagination and ideas is, indeed, crucial for her because she draws a lot of energy and interest from it. It is one of the ways she finds satisfaction in her work.


Assessment is an activity in which Jayne Licari can truly be satisfied from a personal point of view. She particularly likes being able to be a point of reference and providing her opinion in her field of expertise. She has a specific idea of how things should be carried out at work and does not hesitate to challenge the opinions of others on a subject.


Promotion is an activity in which Jayne Licari blossoms the most. She is satisfied when she has to be a project ambassador and present a job to a large audience. She needs a position that gives her access to this role because she draws much energy from it.

The environment she seeks

#fun #flexibility #relaxed #liberty #friendly #permissiveness #humour #proximity #adaptability

The management style she uses

Come with me
And you, what do you think?

What this means

Jayne Licari is a manager who listens to others and defines the team's objectives collectively. She thinks it's important to involve the whole team in achieving goals. She explains the reason behind the work to be done, and is less concerned about the required results than the best way to achieve them.

The management style she seeks

Come with me
And you, what do you think?

How should she be managed?

Jayne Licari expects a manager to listen and define group objectives in a participatory way. She is motivated by leaders who involve the whole team in attaining the objective. She needs someone who gives meaning to the work, is less attached to results to be obtained and furthers the best way to achieve it.

The culture in which she blossoms

Flexibility Control Relationships Results Collaboration Innovation Organisation Competition
Preferred culture
Secondary culture

What's the best environment for her development?

Jayne Licari seeks an active work environment oriented towards results. She is best satisfied in a company culture that values innovation by adopting a flexible approach to work. Each person is free to work in their own way to achieve their goals. She needs a work context that evolves regularly to integrate new ways of working, and be regularly questioned. Indeed, she expects to be stimulated by her environment, and in no case does she set herself a work routine. Definitively, she needs few rules, but rather a culture that values accomplishments.


Her way of thinking

Preferred work Simple

Manipulate data
Use knowledge
Analyse situations

Decision-making Quick

She needs to progress quickly from one activity to another without getting stuck.

Learning style Implements

Draws on her own knowledge of instructions and advice, which she dispenses to others.

Problems she can deal with

Reasoning from numerical information is something Jayne Licari does easily. She is, indeed, comfortable analysing tables, graphs, and doing mathematical calculations. Data is more accessible for her that other kinds of formats and she has a particular receptiveness in this area.
As she easily identifies the logic in words, Jayne Licari is able to work on activities where it is important to understand the sense of a text and its implications. She possesses an ease classifying information, and generally a rather efficient memory. She can be trusted to understand instructions.