Sinazo Mtshengu

Production Manager

  • Bachelor

Technical skills

Public relations content creation/curation copy writing project management production
account management social media management marketing broadcasting digital marketing advertising report writing presentations/pitching campaign management Adobe suite

Areas of interest

media adverting creative writing production campaign


How they behave
What they want to do
What they are capable of doing


Personal pitch

My name is Sinazo Mtshengu. I am applying for the advertised vacancy of PR Specialist. I have been in PR and Marketing for the last 5 years. Working in both agency and in house. I have been working in JHB in Advertising and PR from 2017, working on brands such as Grand pa, Transact, Disprin, Vanish, Heineken, just to name a few and further have worked on awareness campaigns as a freelancer. I have worked on social media campaigns and publicist work for clients. The last position was that of PR Accounts manger on Heineken and Johny Walker ( creative). I am the the former head of Bay TV PR and Marketing department, which saw me relocate to JBH for better opportunity and growth in 2017. I also have had the opportunity to speak on branding and advertising at the SMME Roadshow in Port Elizabeth.


Behavioral style

Highly motivating aspect that will make her feel fulfilled.


Build relationships / Take the lead / Unite and mobilise

Behaviours in the "influence" category are linked with providing direction. They include developing a professional network, managing teams, making decisions and being motivated to get ideas across. These behaviours provide insight on a person's natural ability to mobilise others and the way they establish relationships.

Build relationships
Take the lead
Unite and mobilise


Communicate with diplomacy / Provide support / Work collaboratively

Behaviors in the "Cooperate" category are linked to facilitating collective work. They include mediating interactions between people, solving conflict, making use of the team's resources, and providing support for others. These behaviors provide insight on a person's natural ability to evolve within a group.

Communicate with diplomacy
Provide support
Work collaboratively


Anticipate challenges / Develop a vision / Innovate

Behaviours in the "think" category are linked to conceiving projects. They include designing strategies, identifying project risks, evaluating tasks and activities, and contributing new ideas. These behaviours provide insight on a person's natural ability to process abstract rather than practical concepts.

Anticipate challenges
Develop a vision


Take initiative / Plan and organise / Inspect and improve

Behaviours in the "act" category are linked to obtaining results. They include launching projects, implementing action plans, monitoring outcomes, or controlling production quality. These behaviours provide insight on a person's natural ability to understand practical rather than abstract concepts.

Take initiative
Plan and organise
Inspect and improve


Spread enthusiasm / React swiftly / Handle stress

Behaviours in the "feel" category are linked to controlling one's emotions. They include managing stress, investing one's energy, and radiating a positive vibe. These behaviours provide insight on a person's natural ability to express and channel their emotions in different contexts.

Spread enthusiasm
React swiftly
Handle stress
Development potential
Highly developed:
Higher than 80% of people
Well developed:
Higher than 60% of people
Moderately developed:
Higher than 40% of people
Slightly developed:
Lower than 60% of people
Lower than 80% of people

Personal style: Doer

It is often thought that creativity and structure stand in the way of each other; Sinazo Mtshengu is the perfect counter-example. Her curiosity is piqued by novelty and she favors stimulating, fast-paced work, but this does not stop her from producing high-quality work. She is careful not to become complacent, and focuses on seeing her projects through to completion. She goes about her work independently, focusing more on her mission than on the relational aspects of her work.

Main strengths

Relationship management
  • She entertains few relationships and holds back.
  • She finds it easy to be assertive in her relationships, and sets the agenda.
  • She adapts her speech to her audience and shows warmth.
Work management
    She is very proactive and finds it easy to come up with new ideas.
    She is concise, gets straight to the point, and works quickly.
    She is tenacious and not easily discouraged.
Emotional management
    She is self-possessed and keeps her cool when dealing with external events.
    She radiates enthusiasm and sees the bright side of things.
    She controls her emotions and does not let others be affected by them.


#lead #observant #tactful #detached #critical #creative #to the point #tenacious #initiative #calm

Areas of improvement

    She would benefit from being more proactive in her relationships, initiating conversations with those around her.
    She could leave more room for others, avoid intervening in every decision.
    She could more often express what bothers her about others, dare to say what she does not like.


What motivates them the most...

Having a positive impact on the world
Working in a disciplined environment
Seeking competition

What motivates them the least...

Working in a reassuring environment
Maintaining personal balance
Being rewarded

How they manage their energy

Sinazo Mtshengu channels most of her energy towards taking action. Her main drivers push her to act and take risks. She needs to be stimulated to maintain her interest in her activity or role. For her, stability is synonymous with boredom and weariness. It is better to give her new challenges often.

The activities they prefer


Organizing work is one of Sinazo Mtshengu's favorite activities. She readily invests herself when she has to structure a project, fix objectives and set deadlines. She does not tolerate advancing blindly in her work. She feels the need to follow established processes and obtain results quickly.


Evaluating is an activity that highly suits Sinazo Mtshengu. She particularly likes to be a point of reference when evaluating a subject. She likes providing her critical view and her opinions, and comparing them to others'. Evaluating is, therefore, a key source of motivation for her.


Sinazo Mtshengu draws a lot of energy from her involvement in activities where she has to move plans into action. She has a marked sense of success that pushes her to instill a dynamic approach to work. She particularly enjoys being one of the driving forces in a project.

The work environment they prefer

#fun #rule #relaxed #demand #friendly #hierarchy #humor #proximity #order

Their management style

Watch and do as I do
Come with me

What this means

Sinazo Mtshengu is a visionary manager who is inspiring. She motivates her employees around clear shared objectives. Driven by results and valuing achievements, she expects everyone to push themselves to achieve the common goal.

The management style they seek

Watch and do as I do
Do what I tell you

Their ideal manager

Sinazo Mtshengu expects a manager to challenge her while providing clear directives. She is driven by results and high standards. She needs a manager who focuses on results above all else, even if the path to achieving them is difficult and demanding. She thrives on challenges and is motivated by assertive leaders.

The culture in which she blossoms

Flexibility Control Relationships Results Collaboration Innovation Organization Competition
Best fit
Good fit

The ideal culture for them

Sinazo Mtshengu is best suited to cultures that prioritize personal results and accomplishments. She prefers environments that are flexible enough to adapt to change and foster innovation, without letting that flexibility hinder the attainment of objectives. She readily welcomes stricter rules if they facilitate coordination and contribute to achieving business goals. However, she will find routines and highly stable workplaces hard to bear. To maintain a high level of engagement, she needs stimulation from her environment, and a constant sense of improvement and progress at work.


Their way of thinking

Preferred tasks Simple

Capacity to perform familiar and practiced tasks.

Decision-making Reasoned

Tendency to dedicate time to ensuring decisions are right.

Learning style Experiment

Ability to test things and learn from mistakes.

How they learn new skills and concepts

To learn new concepts, Sinazo Mtshengu needs concrete evidence. She develops skills gradually, by accumulating practical experience. Theoretical and abstract concepts are often foreign to her, and contribute little to her progress because she will have a hard time applying them in the context of her job. She masters new skills through practice and repetition.

Sinazo Mtshengu's spontaneous nature leads her to learn by testing out concepts and techniques herself. She finds that the best way to acquire new knowledge is to first try, develop her understanding through failure, and then try again. She can sometimes lack patience. To assimilate new ideas or new knowledge, she first needs to experiment by herself.