Andrew Khumalo

Senior Copywriter

  • A-Level

Summary

Personality
How he behaves
Motivations
What he wants to do
Reasoning
What he is capable of doing

Talent

Personal pitch

I am a creative thinker, l love coming up with ideas and creating advertising campaigns that will change the world or be popular in the world. I am fulfilled by achieving and completing projects, l enjoy doing pro-active work that is centred on idea development and solving problems.


Shape

Behavioural style

SHAPE SHAPE + DRIVE
Highly motivating aspect that will make him feel fulfilled.
Influence
Influence

Definition

Build relationships / Take the lead / Unite and mobilise

Behaviours in the "influence" category are linked with providing direction. They include developing a professional network, managing teams, making decisions and being motivated to get ideas across. These behaviours provide insight on a person's natural ability to mobilise others and the way they establish relationships.

Build relationships
Take the lead
Unite and mobilise
Cooperate
Cooperate

Definition

Communicate with diplomacy / Provide support / Work collaboratively

Behaviours in the "Cooperate" category are linked to facilitating collective work. They include mediating interactions between people, solving conflict, making use of the team's resources, and providing support for others. These behaviours provide insight on a person's natural ability to evolve within a group.

Communicate with diplomacy
Provide support
Work collaboratively
Think
Think

Definition

Anticipate challenges / Develop a vision / Innovate

Behaviours in the "think" category are linked to conceiving projects. They include designing strategies, identifying project risks, evaluating tasks and activities, and contributing new ideas. These behaviours provide insight on a person's natural ability to process abstract rather than practical concepts.

Anticipate challenges
Develop a vision
Innovate
Act
Act

Definition

Take initiative / Plan and organise / Inspect and Improve

Behaviours in the "act" category are linked to obtaining results. They include launching projects, implementing action plans, monitoring outcomes, or controlling production quality. These behaviours provide insight on a person's natural ability to understand practical rather than abstract concepts.

Take initiative
Plan and organise
Inspect and Improve
Feel
Feel

Definition

Spread enthusiasm / React swiftly / Handle stress

Behaviours in the "feel" category are linked to controlling one's emotions. They include managing stress, investing one's energy, and radiating a positive vibe. These behaviours provide insight on a person's natural ability to express and channel their emotions in different contexts.

Spread enthusiasm
React swiftly
Handle stress
Development potential
Highly developed:
Higher than 80% of people
Well developed:
Higher than 60% of people
Moderately developed:
Higher than 40% of people
Slightly developed:
Lower than 60% of people
Undeveloped:
Lower than 80% of people

Personal style: Doer

It is often thought that creativity and structure stand in the way of each other; Andrew Khumalo is the perfect counter-example. His curiosity is piqued by novelty and he favors stimulating, fast-paced work, but this does not stop him from producing high-quality work. He is careful not to become complacent, and focuses on seeing his projects through to completion. He goes about his work independently, focusing more on his mission than on the relational aspects of his work.

Main strengths

Relationship management
  • He entertains few relationships and holds back.
  • He is a critical thinker and only accepts reasoned ideas.
  • He keeps an emotional distance, protecting himself in relationships.
Work management
    He is very proactive and finds it easy to come up with new ideas.
    He thinks things through, tackling problems from a conceptual angle.
    He is tenacious and not easily discouraged.
Emotional management
    He is self-possessed and keeps his cool when dealing with external events.
    He ensures his decisions are reliable by assessing the outcomes.
    He shows discernment and makes judgments based on facts.

Talents

#observant #detached #critical #independent #conceptual #creative #analytical #tenacious #initiative #calm #reassuring

Areas of improvement

    He could concentrate on obtaining results with established methods rather than regularly trying to rework everything.
    He could be perceived as being more involved by adopting a livelier attitude and demonstrating more responsiveness.
    He would benefit from being more proactive in his relationships, initiating conversations with those around him.

Drive

What motivates him the most...

Analysing data
Creating new things
Focusing on aesthetics

What motivates him the least...

Meeting new people
Working as part of a team
Working in a reassuring environment

How he manages his energy

Andrew Khumalo channels most of his energy towards taking action. His main drivers push him to act and take risks. He needs to be stimulated to maintain his interest in his activity or role. For him, stability is synonymous with boredom and weariness. It is better to give him new challenges often.

The activities he prefers

DESIGN
Reflect

Designing is an essential activity in which Andrew Khumalo feels fully engaged. Contributing his imagination and ideas is crucial to him because he draws significant energy and passion from it. It is one of the key ways in which he finds satisfaction in his work.

PERFECT
Act

Perfecting is an activity in which Andrew Khumalo finds true satisfaction. He pays utmost attention to the quality of his work, in both substance (accuracy) and form (aesthetics). Being able to dedicate his energy to polishing his work is a major source of motivation for him.

EVALUATE
Reflect

Evaluating is an activity that highly suits Andrew Khumalo. He particularly likes to be a point of reference when evaluating a subject. He likes providing his critical view and his opinions, and comparing them to others'. Evaluating is, therefore, a key source of motivation for him.

The work environment he prefers

#studious #flexibility #professional #agility #calm #adaptability #concentration #freedom #serious

His management style

WINNER
Watch and do as I do
DIRECTIVE
Do what I tell you

What this means

Andrew Khumalo is a manager who challenges people and gives clear instructions. He is driven by results and sets high standards. He's interested in results above all else, even if he knows the path there is difficult and challenging, and this is the spirit he wants to inspire in his teams.

The management style he seeks

VISIONARY
Come with me
WINNER
Watch and do as I do

His ideal manager

Andrew Khumalo expects a manager to provide a clear and inspiring vision. Above all, he wants to be motivated towards precise, shared objectives. He needs a leader who is involved and asks him to push himself to achieve the common goal. He is motivated by results-driven leaders who value achievements.

The culture in which he blossoms

Flexibility Control Relationships Results Collaboration Innovation Organisation Competition
Best fit
Good fit

The ideal culture for him

Andrew Khumalo is best suited to cultures that prioritise personal results and accomplishments. He prefers environments that are flexible enough to adapt to change and foster innovation, without letting that flexibility hinder the attainment of objectives. He readily welcomes stricter rules if they facilitate coordination and contribute to achieving business goals. However, he will find routines and highly stable workplaces hard to bear. To maintain a high level of engagement, he needs stimulation from his environment, and a constant sense of improvement and progress at work.


brain

His way of thinking

Preferred tasks Simple

Capacity to perform familiar and practised tasks.

Decision-making Quick

Tendency to move quickly from one task to the next, without lingering on obstacles.

Learning style Implement

Ability to build on other people's knowledge.

How he learns new skills and concepts

To learn new concepts, Andrew Khumalo needs concrete evidence. He develops skills gradually, by accumulating practical experience. Theoretical and abstract concepts are often foreign to him, and contribute little to his progress because he will have a hard time applying them in the context of his job. He masters new skills through practice and repetition.

Careful in his approach, Andrew Khumalo prefers to rely on proven strategies. He is observant and tends to adopt tried-and-true concepts that he can trust thoroughly. In this sense, he finds it easier to learn from information provided.