Lauralyn Silva

Marketing Manager

  • Professional


copywriting marketing communications graphic design web design social media marketing
email marketing project management user interface design content marketing search engine optimisation seo html wordpress microsoft excel sales

Points of interest

social causes advocacy health innovation travel


How she behaves
What she wants to do
What she can do


Personal Pitch

A commitment to helping others is one of my core values. I prioritise connecting with people in both my career and personal life, so a job where I'm in constant contact with a variety of individuals is energising for me. I'm happy in any position where I get to interact with others and provide a service to them. With more than 10 years of experience in a number of diverse roles—Multimedia Design, Brand Communications, Project Management, Marketing & Sales—I have managed accounts and projects within the following industries: F&B (Cold Stone Creamery, T Bun, Naza Group F&B Division, and so much more), Telecommunications (DiGi, Buzz me & M8 by Enabling Asia, FRiENDi, YES, U Mobile), Healthcare / Pharmaceutical (Abbott), Hardware & Software (Dell), Insurance (Gibraltar BSN). In my free time, you'll find me advocating for a social cause, singing, dancing, or laughing—what's life without comedy and treating it like a party? ;)


Preferred behaviours

Highly motivating aspect that will make her feel fulfilled.


Build relationships / Take the lead / Unite and mobilise

Behaviours in the "influence" category are linked with providing direction. They include developing a professional network, managing teams, making decisions and being motivated to get ideas across. These behaviours provide insight on a person's natural ability to mobilise others and the way they establish relationships.

Build relationships
Take the lead
Unite and mobilise


Communicate with diplomacy / Provide support / Work collaboratively

Behaviours in the "Cooperate" category are linked to facilitating collective work. They include mediating interactions between people, solving conflict, making use of the team's resources, and providing support for others. These behaviours provide insight on a person's natural ability to evolve within a group.

Communicate with diplomacy
Provide support
Work collaboratively


Anticipate challenges / Develop a vision / Innovate

Behaviours in the "think" category are linked to conceiving projects. They include designing strategies, identifying project risks, evaluating tasks and activities, and contributing new ideas. These behaviours provide insight on a person's natural ability to process abstract rather than practical concepts.

Anticipate challenges
Develop a vision


Take initiative / Plan and organise / Inspect and Improve

Behaviours in the "act" category are linked to obtaining results. They include launching projects, implementing action plans, monitoring outcomes, or controlling production quality. These behaviours provide insight on a person's natural ability to understand practical rather than abstract concepts.

Take initiative
Plan and organise
Inspect and Improve


Spread enthusiasm / React swiftly / Handle stress

Behaviours in the "feel" category are linked to controlling one's emotions. They include managing stress, investing one's energy, and radiating a positive vibe. These behaviours provide insight on a person's natural ability to express and channel their emotions in different contexts.

Spread enthusiasm
React swiftly
Handle stress
Highly developed:
Higher than 80% of people
Well developed:
Higher than 60% of people
Moderately developed:
Higher than 40% of people
Slightly developed:
Lower than 60% of people
Lower than 80% of people

Personal style

Lauralyn Silva comes across as someone determined and strong-minded. She is proactive and always on the lookout for suggestions and actions to take her work forward. She has a flexible approach to her job and can easily handle change and unexpected events. The engaging way in which she presents her ideas leaves those she talks to in little doubt - you want to follow her. Her leadership and desire for continual progress make her an incredible driving force in a team.

Her strong points

Relationships with others
  • She makes decisions completely independently. Proceeds with her work on her own.
  • She adapts her communication to those she talks to and is warm.
  • She tries to get her ideas across and inspires team spirit.
Working style
    She has a practical approach geared towards action.
    She easily adapts to change and has a positive view of it.
    She is tenacious and does not easily become discouraged.
Emotional management
    She is responsive, very energetic and has a sense of urgency.
    She expresses her feelings and finds it easy to communicate with people.
    She shows discernment and makes judgments based on facts.

Talent Tags

#conviction #approachable #tactful #critical #independent #practical #conventional #change #tenacious #responsive #expressive

How she could be more effective

    She could better unite others to her decisions that more involve those around her before beginning.
    She would benefit from taking a little distance before taking action, demonstrating more reflection.
    She could concentrate for longer on a subject and avoid, as much as possible, getting distracted in her work context.


What motivates her the most ...

Being rewarded
Having an attractive remuneration
Having influence

And what motivates her less

Excel everyday
Create new things
Seeks competition

The way she manages her energy

The motivating factors that Lauralyn Silva prioritises are those of stability. She uses her energy to develop standards and points of reference on which to rely. She enjoys being able to establish a certain regularity in the way she manages her work. She avoids making decisions that are general uncertain in her situation.

The activities she prefers


Lauralyn Silva particularly enjoys being able to invest herself in the promotion of a job. She values asserting a product or a project to external representatives or her team. She draws much satisfaction when she can produce a presentation or sell something.


It is important for Lauralyn Silva to have an activity that allows her to support people around her. Indeed, she largely prioritises helping others over competition. She enjoys, in this sense, creating links and prioritising cohesion among the team.


As a priority, organisation is not an activity that Lauralyn Silva needs to do. She still tries, however, to give a minimum amount of structure and standards to the work that she has to complete. It is, therefore, something that she enjoys doing as long as it remains a secondary part of the job.

The environment she seeks

#fun #method #relaxed #respect #friendly #organisation #humour #proximity #process

The management style she uses

Watch and do as I do
Collaborators first

What this means

Lauralyn Silva is a manager who challenges people while still looking after them. She thinks it's important to value her employees by guiding their progress and rewarding their success. She has a more individual style of management, equally interested in results and people, while taking into account individual capabilities.

The management style she seeks

And you, what do you think?
Collaborators first

How should she be managed?

Lauralyn Silva expects a manager to be interested, above all, in the well-being of the team. She needs someone to listen, be empathetic and who takes into account the limits of each one. The leader who inspires her and whom she trusts is a leader who is interested in the person and who is not irritated by results. She is motivated by team work and collective development.

The culture in which she blossoms

Flexibility Control Relationships Results Collaboration Innovation Organization Competition
Preferred culture
Secondary culture

What environment will she thrive in?

Lauralyn Silva is able to blossom in very different cultures. There is no standard working style that absolutely suits her. She finds advantages and drawbacks in every work environment. It is not the company culture that influences her commitment, but rather, the capacity of the position to provide what she seeks through the work. If she finds her principle motivating factors, the structure in which she develops does not matter as she is capable of adapting and being satisfied.


Her way of thinking

Preferred tasks Complex

Capacity to comprehend new and strategic subjects.

Decision-making Prudent

She takes the time to make most of her resources.

Learning style Innovate

Easily integrates and tests new concepts herself.

Problems she can deal with

Brilliant from an intellectual point of view, Lauralyn Silva tends to easily adapt concepts that were initially foreign. She is able to understand new or complex subjects without needing to see them in practice. This means she can develop her skills by researching and reading about a diverse range of subjects. She needs to be intellectually stimulated by her work, without which she may get bored quickly.

Lauralyn Silva's spontaneous temperament leads her to learn by testing concepts and techniques herself. For her, the best way to acquire new knowledge is to try, develop understanding through failure, then start again. She sometimes lacks patience. To integrate new ideas or new knowledge, she first needs to experiment by herself.