Lauralyn Silva

Marketing Manager

  • Professional

Technical skills

copywriting marketing communications graphic design web design social media marketing
email marketing project management user interface design content marketing search engine optimisation seo html wordpress microsoft excel sales

Areas of interest

social causes advocacy health innovation travel


How they behave
What they want to do
What they are capable of doing


Personal pitch

A commitment to helping others is one of my core values. I prioritise connecting with people in both my career and personal life, so a job where I'm in constant contact with a variety of individuals is energising for me. I'm happy in any position where I get to interact with others and provide a service to them. With more than 10 years of experience in a number of diverse roles—Multimedia Design, Brand Communications, Project Management, Marketing & Sales—I have managed accounts and projects within the following industries: F&B (Cold Stone Creamery, T Bun, Naza Group F&B Division, and so much more), Telecommunications (DiGi, Buzz me & M8 by Enabling Asia, FRiENDi, YES, U Mobile), Healthcare / Pharmaceutical (Abbott), Hardware & Software (Dell), Insurance (Gibraltar BSN). In my free time, you'll find me advocating for a social cause, singing, dancing, or laughing—what's life without comedy and treating it like a party? ;)


Behavioural style

Highly motivating aspect that will make her feel fulfilled.


Build relationships / Take the lead / Unite and mobilise

Behaviours in the "influence" category are linked with providing direction. They include developing a professional network, managing teams, making decisions and being motivated to get ideas across. These behaviours provide insight on a person's natural ability to mobilise others and the way they establish relationships.

Build relationships
Take the lead
Unite and mobilise


Communicate with diplomacy / Provide support / Work collaboratively

Behaviours in the "Cooperate" category are linked to facilitating collective work. They include mediating interactions between people, solving conflict, making use of the team's resources, and providing support for others. These behaviours provide insight on a person's natural ability to evolve within a group.

Communicate with diplomacy
Provide support
Work collaboratively


Anticipate challenges / Develop a vision / Innovate

Behaviours in the "think" category are linked to conceiving projects. They include designing strategies, identifying project risks, evaluating tasks and activities, and contributing new ideas. These behaviours provide insight on a person's natural ability to process abstract rather than practical concepts.

Anticipate challenges
Develop a vision


Take initiative / Plan and organise / Inspect and Improve

Behaviours in the "act" category are linked to obtaining results. They include launching projects, implementing action plans, monitoring outcomes, or controlling production quality. These behaviours provide insight on a person's natural ability to understand practical rather than abstract concepts.

Take initiative
Plan and organise
Inspect and Improve


Spread enthusiasm / React swiftly / Handle stress

Behaviours in the "feel" category are linked to controlling one's emotions. They include managing stress, investing one's energy, and radiating a positive vibe. These behaviours provide insight on a person's natural ability to express and channel their emotions in different contexts.

Spread enthusiasm
React swiftly
Handle stress
Development potential
Highly developed:
Higher than 80% of people
Well developed:
Higher than 60% of people
Moderately developed:
Higher than 40% of people
Slightly developed:
Lower than 60% of people
Lower than 80% of people

Personal style: Promoter

Lauralyn Silva comes across as someone determined and strong-minded. She is proactive and always on the lookout for suggestions and initiatives to take her work forward. She has a flexible approach to her job and can easily handle change and unexpected events. The engaging way in which she presents her ideas leaves those she talks to in little doubt - you want to follow her lead. Her leadership and passion for continual progress make her an extraordinary driving force in a team.

Main strengths

Relationship management
  • She makes decisions with complete independence, advancing her work on her own.
  • She adapts her speech to her audience and shows warmth.
  • She tries to get her ideas across and inspires team spirit.
Work management
    She has a practical approach, geared towards action.
    She adapts easily to change, and considers change positive.
    She is tenacious and not easily discouraged.
Emotional management
    She is responsive, very energetic and has a sense of urgency.
    She expresses her feelings and finds it easy to communicate with others.
    She shows discernment and makes judgments based on facts.


#conviction #approachable #tactful #critical #independent #practical #conventional #change #tenacious #responsive #expressive

Areas of improvement

    She could better rally others to her cause if she involved others more in her decisions beforehand.
    She would benefit from taking a broader view of things and conducting more thorough analysis before taking action.
    She could concentrate for longer on each subject and avoid, as much as possible, getting distracted from her work.


What motivates them the most...

Being rewarded
Having an attractive salary
Having influence

What motivates them the least...

Excelling every day
Creating new things
Seeking competition

How they manage their energy

Lauralyn Silva's main drivers lead her to prioritise stability. She channels her energy into getting sound bearings and establishing reliable points of reference. She enjoys being able to establish an even rhythm for her daily activity at work. She avoids making decisions that may put her in a position of uncertainty.

The activities they prefer


Lauralyn Silva particularly enjoys investing herself in the promotion of a project. She is passionate about advocating a product or project to stakeholders or team members. She draws significant satisfaction from carrying out presentations or making sales.


It is important for Lauralyn Silva to have a role that allows her to support those around her. Indeed, she largely prioritises support over competition. She enjoys creating bonds and fostering cohesion among team members.


Organising is not an activity that Lauralyn Silva considers a priority. She still strives, however, to ensure there is a minimum amount of structure and standards to the work that she carries out. All in all, it is something that she enjoys doing as long as it remains a secondary aspect of the job.

The work environment they prefer

#fun #method #relaxed #respect #friendly #organisation #humour #proximity #process

Their management style

Watch and do as I do
Collaborators first

What this means

Lauralyn Silva is a manager who challenges people while still looking after them. She thinks it's important to value her employees by guiding their progress and rewarding their success. She has a more individual style of management, equally interested in results and people, while taking into account individual capabilities.

The management style they seek

And you, what do you think?
Collaborators first

Their ideal manager

Lauralyn Silva expects a manager to be concerned foremost with the team's well-being. She needs a manager who will listen to her with compassion, and who takes individual limitations into account. The leader who inspires her and whom she trusts is one who acknowledges human aspects instead of focusing solely on results. She is motivated by teamwork and collective development.

The culture in which she blossoms

Flexibility Control Relationships Results Collaboration Innovation Organisation Competition
Best fit
Good fit

The ideal culture for them

Lauralyn Silva has the capacity to thrive in a wide range of cultures. There is no standard approach or environment that suits her better than others. She finds advantages and drawbacks in every type of work environment. Her level of commitment will therefore not be determined by the culture of the company, but rather by whether her role has the potential to make her feel fulfilled. If her main motivational factors are satisfied by the role, she will be capable of adapting and thriving in any environment.


Their way of thinking

Preferred tasks Complex

Capacity to comprehend new and strategic subjects.

Decision-making Prudent

Tendency to take the time to make the most of available resources.

Learning style Innovate

Ability to easily assimilate new concepts through analysis.

How they learn new skills and concepts

Brilliant from an intellectual point of view, Lauralyn Silva tends to easily assimilate foreign concepts. She is able to understand new or complex subjects without needing to put them into practice. This means she can develop her skills by researching and reading on diverse subjects. She needs to be intellectually stimulated by her work, and might get easily bored otherwise.

Lauralyn Silva's spontaneous nature leads her to learn by testing out concepts and techniques herself. She finds that the best way to acquire new knowledge is to first try, develop her understanding through failure, and then try again. She can sometimes lack patience. To assimilate new ideas or new knowledge, she first needs to experiment by herself.